RESOURCES
 

Course Description: 

Marketing 330 is an introductory core course in the study of marketing.  It is an overview of marketing in the organization with a focus on the consumer.  Included topics of study are targeting, market segmentation, new product development, pricing strategies, distribution channels and promotional aspects within the marketing process.

Course Goals and Objectives:  

1.  To give the student a basic understanding of marketing concepts.

2. To expose students to real life examples of the application of these marketing concepts to business decisions.

3.  To explore the role of marketing and technology in the 21st century marketplace.

4.  To introduce students to the new use of e-commerce and e-marketing with the Internet.

5.  To develop critical thinking skills with respect to an effective marketing strategy.

6.  To explore marketing career opportunities.  

Students are expected to attend all classes except in cases of sickness, accident, or other situations of extreme emergency.  Final course grades can be adversely affected by a record of excessive absences.  Such a record of absence from class may result in a course grade of F or FIW.  "Excessive absences" is defined as any number of absences that exceeds the number of class meetings that are scheduled in one week.

ADS Attendance Policy 

Because of the extreme condensed nature of an alternative delivery class, your attendance is MANDATORY at each scheduled session.  You have been provided with class dates well in advance.  Work conflicts, doctors appointments, illness, etc. will prevent you from completing ADS course requirements.  If any of these events should occur, you are advised to drop the class and register for it again at a later date.  Failure to attend any session (including the first session) will result in course failure.  Students are advised to drop the class if they miss a session to prevent a failing grade on their record.

There are three term papers due throughout the semester. These must be typed and prepared using MLA format as specified in the Write for College handbook (p.300 - 371). Papers submitted which have not used MLA format will receive a failing grade! All papers require a minimum of 3 sources, although 5 - 6 sources is average. Be sure you use MLA format when preparing your citations. Ten points each will be deducted for each spelling, typo, grammatical, or style error. Use your writing guide, a dictionary, and your computer’s spell/grammar check. Then you should PROOFREAD, PROOFREAD, PROOFREAD because you will find additional errors the computer will not catch.

DUE DATE                       PAPER TOPIC

September 24/25(ADS)        Pizza Hut Paper

November 12/13(ADS)         Cereal Paper (Primary and Secondary Research) 

                                                 (Tables and Graphs Computer Generated)

December 3/4(ADS)             Marketing Strategy - Case Study

                                                (Local Business studied - Holl's Chocolates, Fenton, Ames, Etc.)

More details about paper topics will be provided in class.

Portfolio Assignment (typed) DUE DECEMBER 3 (DECEMBER 4 - ADS)

Throughout the semester you will be required to complete the 10 Review Questions at the end of each chapter. In addition your portfolio will include video case reviews for the following videos:

VC-1 Nieman Marcus

VC-3 ESPN

VC-5 FedEx Corp.

VC-7 Fisher-Price

VC-12 Hasbro

VC-14 Wine.com

VC-16 Pizza Hut

These videos are available for you to view in the media center (Room 2210) at your convenience. Call 424-8245 to obtain media lab hours.

This assignment is to be turned in the last day of class in a pronged folder (NO 3-RING BINDERS!) and will probably test your level of procrastination. Don’t try to complete your portfolio the last week of class. Make this something you complete week by week!

Student performance is evaluated solely upon performance in course work as measured against academic standards.

Testing for this course will be done on-line. This will require a registration number from the textbook publisher. You will be provided with instructions for doing this. The test will be posted for a specified time period and you will be permitted to take the test three times utilizing specified time restrictions. The highest test score achieved will be used to calculate your grade. Failure to complete the on-line test during the prescribed period will result in a score of zero – NO EXCEPTIONS!

Assessment      

5 Tests =  50%

Review Questions and Video Reviews Portfolio (Typed)  (10 points possible each) = 20%

3 Term Papers  = 30%

Grading Scale:       

100 - 90 = A

  89 - 80 = B

  79 - 70 = C

  69 - 60 = D

  59 - 00 = F

Policy on Late Assignments 

Any homework assignments and portfolios are due on the date assigned.  There are no extensions on deadlines!

West Virginia University at Parkersburg is committed to providing quality educational opportunities and experiences for every student.  To maintain this standard, it is essential that honesty be preserved to uphold the rights of all students.  All forms of dishonesty including cheating, plagiarism, forgery, or knowingly furnishing false statements to college officials are considered misconduct at West Virginia University at Parkersburg.  If there is a situation where a student fails to meet academic honesty standards, the grade recorded for that particular assignment/exam will be a zero.  Other actions (lower grade/failure of a course or exclusion from further participation in the class) may be taken at the discretion of the instructor.  

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